Case Study · Health & Awareness · UI/UX & SEO
Turning Friction into Accessibility for an Essential Support Platform
A full platform redesign for Alco Awareness — a health education resource — reducing mobile bounce rate by 53%, tripling session duration, and growing organic traffic by 43% by removing digital barriers that prevented people from accessing critical support.
- Client
- Alco Awareness
- Sector
- Health & Awareness
- Focus
- UI/UX & Technical SEO
Mobile Bounce Rate
−53%
From 68% down to 32%
Session Duration
3×
From 1m 15s to 3m 45s
Organic Traffic
+43%
Growth in organic search
Core Web Vitals
Passing
Mobile: Failing → Passing
Strategy
- Mobile-First Website Redesign
- Simplified Information Architecture
- Technical SEO Optimisation
- Core Web Vitals Improvements
- UX & Navigation Restructure
Challenge
The existing platform struggled with complex navigation requiring multiple clicks to reach key resources, a poor mobile experience with slow load times and awkward layouts, and technical SEO issues that prevented search engines from properly crawling and ranking the site's critical content.
Approach
We rebuilt the platform mobile-first, simplified information architecture to reduce click depth to key resources, and resolved all foundational SEO issues — heading hierarchy, URL structure, internal linking, and crawlability — so search engines could properly understand and rank the site's content.
Key Results at a Glance
- ✓53% reduction in mobile bounce rate
- ✓3× increase in average session duration
- ✓43% growth in organic search traffic
- ✓Mobile Core Web Vitals improved from failing to passing
- ✓Faster, more accessible user experience across all devices
The Challenge
When people search for alcohol awareness resources, they are often looking for immediate answers, guidance, or support. Every second matters, and every obstacle can prevent someone from finding the help they need.
The existing website struggled on three fronts: complex navigation that required multiple clicks to reach key resources, a poor mobile experience with slow load times and awkward layouts, and technical SEO issues — inconsistent heading structures, poor URL organisation, weak site architecture, and crawlability problems — that prevented search engines from properly ranking the site's content.
Our Strategy
We redesigned the entire user experience around mobile users — delivering clean, distraction-free layouts, faster page loading speeds, improved readability, and fully responsive performance across all devices.
We streamlined the site's information architecture so visitors could reach critical resources with minimal effort: clear navigation pathways, a simplified menu structure, reduced click depth, and better content organisation.
Our team addressed all foundational SEO issues — implementing proper heading hierarchy, clean URL structures, internal linking improvements, enhanced crawlability, and an optimised site architecture.
Results & Business Impact
By eliminating usability barriers and strengthening technical performance, the platform achieved significant improvements across both engagement and organic visibility metrics.
Mobile bounce rate dropped from 68% to 32% — a 53% reduction — as the improved experience eliminated the friction that was causing users to leave before finding support. Average session duration tripled from 1m 15s to 3m 45s, demonstrating stronger engagement and higher content relevance.
Organic search traffic grew by 43%, and Mobile Core Web Vitals improved from Failing to Passing — ensuring users could access resources quickly regardless of device or connection quality.
| Metric | Before | After | Change |
|---|---|---|---|
| Mobile Bounce Rate | 68% | 32% | −53% reduction |
| Avg. Session Duration | 1m 15s | 3m 45s | 3× increase |
| Organic Search Traffic | Baseline | +43% | +43% growth |
| Mobile Core Web Vitals | Failing | Passing | Full improvement |
Key Takeaway
By creating a faster, more accessible, and search-friendly platform, Alco Awareness is now able to increase user engagement with critical support resources, improve accessibility for mobile visitors, and deliver information faster to people seeking help — building a stronger foundation for long-term growth.
