B2B & SaaS PPC AGENCY · GROWTHCATALYX
Specialist B2B & SaaS PPC AgencyPaid Media That Fills Your Sales Pipeline —
Not Just Dashboards
GrowthCatalyx runs full-funnel B2B PPC campaigns across LinkedIn, Google, and programmatic channels. We measure success in qualified pipeline, not vanity clicks.
AT A GLANCE
GrowthCatalyx is a dedicated B2B PPC agency and SaaS PPC agency that manages paid advertising across LinkedIn, Google Search, Meta, and programmatic networks.
We specialise in LinkedIn Ads for B2B buyers and demand generation advertising that builds pipeline from first impression to closed deal. Our average client reduces cost per qualified lead by 38% within 90 days while growing total pipeline volume.
38%
Average reduction in cost per qualified lead (90 days)
4.2×
Median pipeline ROAS across managed accounts
$120M+
B2B ad spend managed across client portfolios
92%
Client retention rate after the first 12 months
Capabilities
Full-Funnel Paid Media for B2B Revenue Teams
Every service is built around one metric: pipeline created. We do not optimise for impressions, clicks, or traffic that never converts.
LinkedIn Ads for B2B
We build LinkedIn campaigns that reach decision-makers by job title, company size, industry, and buying intent — not broad audiences. This includes Sponsored Content, Message Ads, Conversation Ads, and Document Ads built around your deal cycle stages.
Google Search & Intent Ads
We capture buyers who are actively searching for your category or comparing vendors. Our keyword strategy isolates high-intent commercial terms and filters out research-stage traffic that inflates click volume without producing pipeline.
Demand Generation Advertising
We build awareness and buying intent before prospects ever search for you. Demand generation advertising combines content amplification, thought leadership promotion, and mid-funnel retargeting to shorten the time between first touch and sales conversation.
Programmatic & Display for B2B
We reach your target accounts across the open web using B2B data providers, CRM audience matching, and intent signals from third-party data platforms. Programmatic campaigns support both brand visibility and mid-funnel retargeting at scale.
SaaS PPC Strategy & Optimisation
SaaS buying cycles are long, multi-stakeholder, and involve free trials or product-led growth paths. We build campaign structures that account for this — separating trial sign-up campaigns from enterprise demo campaigns and attributing correctly to each.
Paid Media Analytics & Attribution
We connect ad platform data to your CRM so revenue teams can see which campaigns create pipeline, not just which ones create form fills. We work with HubSpot, Salesforce, and custom data warehouse setups to produce accurate, decision-ready reporting.
CHANNELS
Where Your B2B Buyers Actually Spend Time
We manage spend on the platforms that produce qualified B2B pipeline — not every platform that exists.
LinkedIn Ads
The primary channel for B2B decision-maker reach. We run Sponsored Content, Lead Gen Forms, Thought Leader Ads, and Conversation Ads — matched to your ICP by seniority, function, and company attributes.
Google Search & PMAX
Captures high-intent buyers who are actively researching or comparing vendors. We manage keyword strategy, Quality Score, and ad copy to keep CPCs efficient while maintaining lead quality.
Meta (Facebook & Instagram)
Underutilised for B2B when done correctly. We use Meta for retargeting website visitors, lookalike audiences built from CRM data, and content amplification to executives outside LinkedIn's reach.
Programmatic / DV360
Account-based advertising across the open web using first-party data, intent signals, and B2B data provider integrations. Effective for keeping your brand visible during a long enterprise buying cycle.
ONBOARDING ROADMAP
Our 4-Step Audit & Onboarding Process
Every new engagement begins with a structured audit before we touch a single campaign setting. Here is exactly what that looks like.
Account Architecture Audit
We review every active campaign, ad group, audience, and conversion action for structural issues that inflate spend without creating pipeline.
- Campaign structure assessment
- Keyword match-type and negative analysis
- Audience overlap and exclusion review
- Conversion tracking validation in GA4 & CRM
ICP & Buying Signal Mapping
We work with your sales and marketing teams to define the precise job titles, company profiles, and buying triggers that characterise your best customers.
- ICP workshop with sales leadership
- Closed-won CRM analysis
- Intent data source identification
- Funnel stage content mapping
Strategy Build & Budget Allocation
We produce a channel-by-channel strategy document with recommended budget splits, targeting parameters, creative briefs, and 90-day pipeline targets before any spend goes live.
- 90-day pipeline forecast model
- Channel budget allocation rationale
- LinkedIn + Google campaign blueprints
- Creative production or feedback brief
Live Optimisation & Reporting Cadence
Once campaigns are live, we run a weekly optimisation cycle with a bi-weekly strategy call. You receive a plain-language pipeline report — not a data dump — every two weeks.
- Weekly bid and audience optimisation
- Bi-weekly strategy call with your team
- CRM-connected pipeline attribution report
- Quarterly strategy and budget review
RESULTS
Pipeline Created, Not Just Clicks Counted
These results are representative of outcomes across our managed accounts. Specific figures will be confirmed with written client permission before this page goes live.
Enterprise SaaS — HR Tech
Restructured a bloated Google campaign from 12 ad groups to 4 tightly themed groups, removed 340 irrelevant keywords, and rebuilt LinkedIn targeting around HR Director–VP level personas. Qualified pipeline grew while total spend fell.
Mid-Market SaaS — Fintech
Built a two-stage demand generation programme: awareness content ads to CFO and VP Finance audiences, followed by retargeting with case study and demo creative. CRM attribution confirmed 74% of new pipeline touched at least two paid ad impressions.
B2B Professional Services
Launched their first structured paid search programme from zero. Built negative keyword lists from 6 months of historical organic data, launched geo-targeted campaigns by service line, and added programmatic retargeting for website visitors from target industries.
QUALITY CODE
How We Apply E-E-A-T to Paid Media
Google's E-E-A-T quality framework applies to ad landing pages, content promoted through paid channels, and your brand's broader digital presence. We build campaigns with this in mind from day one.
Experience
We have managed over $120M in B2B ad spend across software, professional services, and industrial sectors. Our strategies are built on patterns observed across hundreds of real campaigns — not templated playbooks.
Expertise
Our team holds current Google Ads, LinkedIn Marketing Solutions, and Meta Blueprint certifications. We are also trained in first-party data infrastructure, privacy-compliant tracking, and AI Search Optimisation for ad landing pages.
Authoritativeness
We publish original B2B paid media research, speak at demand generation conferences, and maintain active case study documentation reviewed by the clients named. Our content is written by practitioners, not content contractors.
Trustworthiness
We share raw platform data with clients weekly, provide access to all ad accounts at the client level — not the agency level — and include performance clauses in our contracts that tie retainers to agreed pipeline benchmarks.
TRANSPARENCY & DATA OWNERSHIP
You Own the Data. We Just Improve It.
Many B2B PPC agencies retain ownership of ad accounts, audience data, and creative assets — which means clients lose their history and audiences when they leave. GrowthCatalyx works differently. Every account, audience, and conversion tracking asset is set up under your direct ownership from day one.
You own all ad accounts
We work inside your Business Manager and Google Ads accounts — we are never the account owner. You retain full access and history regardless of what happens.
Raw data, always accessible
We share live dashboard access and export raw data to your BI tool or data warehouse on request. No locked-down "proprietary" reporting portals.
No hidden markup on ad spend
Our fee is a flat retainer or percentage of spend disclosed in the contract. We do not add margin to ad costs or third-party service provider fees.
COMMON QUESTIONS
Frequently Asked Questions
Get a Free B2B PPC Account Audit
We review your existing paid media accounts and give you a written assessment of where budget is being lost and where pipeline opportunity exists. No pitch deck, no generic recommendations.
We respond within one business day. We do not add you to a mailing list without your explicit consent.
