PPC AUDIT SERVICES · GROWTHCATALYX
Stop Paying for Ads That Don't Work. Start With a Full PPC Audit.
GrowthCatalyx conducts a structured Google Ads audit and paid media audit across your entire ad account — identifying exactly where budget is wasted and where performance can improve. No guesswork. No vague recommendations.
AT A GLANCE
A PPC audit from GrowthCatalyx is a detailed, structured review of your Google Ads account, paid search campaigns, and full ad spend.
Our ad account review covers campaign structure, bidding strategy, audience targeting, keyword waste, and Quality Score — delivered in a clear, actionable report within 5 business days. Clients typically identify 20–40% budget inefficiency in their first audit.
20–40%
Avg. budget waste identified
5 days
Typical audit delivery
60+
Audit checkpoints reviewed
3.2×
Avg. ROAS lift post-audit
Audit Scope
What a PPC Audit Actually Covers
Most businesses running Google Ads are paying for clicks that never convert. Our paid media audit identifies the specific reasons — not general advice, but account-specific findings with prioritized actions.
Google Ads Audit
Full review of campaign structure, match types, negative keywords, ad copy quality, landing page alignment, and conversion tracking setup.
Paid Media Audit
Cross-channel review of Meta Ads, Display, YouTube, and Shopping campaigns — measuring performance consistency and budget allocation across channels.
Bidding & Budget Review
Analysis of Smart Bidding configurations, target CPA/ROAS settings, campaign budget pacing, and day parting patterns against actual conversion data.
Audience & Targeting Audit
Evaluation of audience segments, remarketing lists, customer match data, and demographic exclusions that may be diluting campaign performance.
WORKFLOW
Our 4-Step PPC Audit Process
Every ad account review follows the same structured process — so you always know what we examined, what we found, and what to fix first.
Access & Data Collection
We request read-only access to your Google Ads account, Analytics, and any connected tag manager. We export 90 days of campaign data and identify all active and paused campaigns, ad groups, and spend history.
Structural & Technical Review
We run your account against 60+ checkpoints covering campaign architecture, keyword coverage, match type distribution, Quality Score factors, conversion tracking accuracy, and landing page relevance scores.
Performance Analysis & Waste Identification
We map every dollar of ad spend to conversion outcomes. Keywords, placements, demographics, and devices that are consuming budget without producing conversions are flagged with supporting data.
Prioritized Action Report
You receive a written report with findings ranked by potential impact — not a generic checklist. Each recommendation includes the specific account location (campaign → ad group → keyword level), expected outcome, and implementation steps.
DELIVERABLES
What the Audit Report Includes
- Executive summary: top 5 issues costing you money right now
- Keyword waste report: exact search terms bleeding budget with no conversions
- Conversion tracking audit: confirmation of whether your data is accurate and attributable
- Quality Score breakdown by ad group with specific copy and landing page fixes
- Bidding strategy assessment against your actual CPA and ROAS targets
- Audience coverage gaps: remarketing, similar audiences, and customer match opportunities
- Competitor spend benchmarks for your core search terms
- 90-day priority roadmap with estimated budget reallocation impact
TARGET PROFILE
Who This Audit Is For
A Google Ads audit or full paid media audit is most valuable when:
- →You're spending $3,000–$300,000/month on paid search and your ROAS has plateaued or declined
- →You've recently taken over an account managed by a previous agency and want an independent review
- →You're scaling spend and want to confirm the account structure can support growth without waste
- →Your in-house team manages Google Ads but lacks bandwidth for a full account review
- →You want a second opinion before committing to a new PPC management contract
CASE HISTORY
Trusted by Growth-Focused Teams
Clients across e-commerce, B2B SaaS, and professional services have used our PPC audit to recover wasted spend and build more efficient campaigns.
The audit identified $11,400/month in wasted spend we had no visibility into. Within 30 days of implementing the recommendations, our cost-per-lead dropped by 34%.
Verified Audit Benchmarks
TRANSPARENCY & DATA OWNERSHIP
Our Findings Are Yours — Regardless of What You Do Next
Every report we deliver is written as if you plan to implement the changes yourself. We do not withhold findings to create dependency on our services. If our audit identifies issues that require no further help from us, we say so. This approach is why clients return for ongoing work — not because they have to, but because they choose to.
E-E-A-T Performance Alignment
Our audit methodology follows Google's own account health principles and is informed by the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework applied to paid media performance — meaning every recommendation is grounded in documented account data, not subjective best guesses.
COMMON QUESTIONS
Frequently Asked Questions
Get Your PPC Audit
Find out exactly where your ad budget is going — and what it should be doing instead. Most audits uncover enough savings to pay for themselves within the first month.
No commitment required. Read-only access. Report delivered in 5 business days.
