DIGITAL DESIGN · GROWTHCATALYX
Design that earns its placein your growth numbers
From enterprise design systems to a flexible digital design subscription for high-growth organisations — every deliverable is scoped to drive measurable ROI, not win awards.
AT A GLANCE
GrowthCatalyx is a digital design agency that builds design systems, product interfaces, and brand assets for high-growth organisations across every sector.
Work is scoped around specific business outcomes — conversion rates, sales cycle length, or operational efficiency — not open-ended creative briefs. Available as a project engagement or a rolling monthly design subscription.
41%
Average increase in qualified demo conversions after system redesign
8 days
Median turnaround for design subscription requests
2.4×
Average improvement in brand consistency score post design system
WHAT ROI DESIGN MEANS IN PRACTICE
Most digital design is evaluated on aesthetics. ROI design is evaluated against the business metric it was supposed to move.
Before any work starts, we agree on the target: “Increase pricing page enquiry clicks by 25%” or “Reduce proposal preparation time by 40% using a template deck system.” This approach changes what gets designed, how it's prioritised, and how success is reported. It also means we decline projects where no measurable outcome can be defined — because those engagements rarely produce value for either party.
INDUSTRIES WE WORK WITH
Industries we partner with for high-growth design
We bring the same outcome-first design methodology to organisations across every sector. If your design is inconsistent, slow to produce, or disconnected from business goals, we can help.
OUR ENGAGEMENT MODEL: PROJECT OR SUBSCRIPTION
Choose based on whether you have a defined scope or an ongoing stream of design needs.
Fixed scope
Project engagement
One-time · 4–12 weeks
- →Design system build (from scratch or audit-first)
- →Product or service interface redesign
- →Sales and marketing asset suite
- →Brand identity for growth-stage organisations
- →Defined deliverables, timeline, and success metrics
Monthly retainer
Design subscription
Rolling · pause or cancel anytime
- →Unlimited design requests, one active at a time
- →8-day median delivery per request
- →Dedicated senior designer, no account manager layer
- →Covers: UI, decks, social, email, docs, landing pages
- →Monthly review call with performance metrics
HOW WE BUILD ENTERPRISE DESIGN SYSTEMS
A 5-step process used across every design system engagement, regardless of your existing brand maturity or sector.
1
DESIGN AUDIT AND INCONSISTENCY MAPPING
We audit every customer-facing touch point — product or service UI, marketing site, sales decks, email templates — and document where design inconsistencies are appearing and what business cost they're creating (longer sales cycles, confusing user journeys, failed brand recognition in key deals).
2
SYSTEM ARCHITECTURE AND TOKEN DEFINITION
We define the design token structure: colour, typography, spacing, and component naming conventions. For enterprise clients, this includes multi-brand or white-label token layers. Every decision is documented so your engineering or development team can implement without ambiguity.
3
COMPONENT LIBRARY BUILD IN FIGMA
We build a component library covering all states: default, hover, active, disabled, error, and loading. Components are named to match your engineering conventions — not our internal shorthand — so handoff friction is minimal.
4
DOCUMENTATION AND USAGE GUIDELINES
Each component includes written usage guidelines: when to use it, when not to, and which components it should not be combined with. This is the part most design agencies skip — and the reason design systems fail within 6 months of launch.
5
HANDOFF, TRAINING, AND ADOPTION REVIEW
We train your design and product teams on the system in two 90-minute sessions. At 60 days post-handoff, we conduct an adoption review to identify where the system is breaking down in practice and issue a revision if needed — included in the project cost.
WHAT DESIGN SUBSCRIPTION CLIENTS RECEIVE
UI AND PRODUCT DESIGN
Feature screens, onboarding flows, dashboard redesigns, and interaction patterns — delivered as production-ready Figma files with annotated specs.
MARKETING AND LANDING PAGES
Homepage sections, campaign landing pages, and A/B test variants — each with a documented conversion hypothesis.
SALES AND PITCH DECKS
Investor decks, enterprise sales presentations, and product or service demos — built on a master template your team can edit without breaking.
EMAIL AND LIFECYCLE DESIGN
Onboarding sequences, update emails, and re-engagement campaigns — built in your ESP's component system or as HTML files.
SOCIAL AND CONTENT ASSETS
LinkedIn carousels, announcement graphics, and report covers — sized for every platform, delivered as editable templates.
BRAND AND IDENTITY WORK
Logo refinement, brand guidelines, icon sets, and illustration styles — scoped to established organisations ready to invest in brand consistency.
CLIENTS WHO TRUST OUR DESIGN WORK
Design systems, UI, and brand work for established organisations across technology, professional services, and ecommerce.
“We had 11 different versions of our primary button across the product. After the design system engagement, we had one — and our engineering team stopped raising design inconsistency tickets within 30 days.”
— Head of Product, Enterprise Compliance SaaS
WHO THIS IS RIGHT FOR
This service is designed for established organisations across any sector that are growing, shipping regularly, and have design that isn't keeping pace with the business.
RIGHT FIT ✓
Established organisation with active acquisition or growth investment
- • A design team of 0–3
- • Shipping products or campaigns regularly
- • A clear outcome to tie design work to
NOT RIGHT FIT ✗
Pre-revenue with no defined product or offer
- • Need a logo only
- • Want full creative control without outcome alignment
- • Require same-day turnaround consistently
WHY TRANSPARENCY MATTERS TO US
“Every project scope document includes success metrics agreed before work starts — not defined after delivery.”
FULL FIGMA ACCESS AT EVERY STAGE
We share Figma files with full edit access at every stage, not just at handoff.
MONTHLY PERFORMANCE REPORT
Design subscription clients receive a monthly report showing requests completed, average delivery time, and a self-assessment of output quality.
HONEST SCOPE DECISIONS
If a request falls outside what our subscription can deliver well, we say so before starting — not after a missed deadline.
NO AI IMAGE GENERATION IN DELIVERABLES
We do not use output from AI image generation tools in client deliverables without explicit written consent.
ROI TARGET OR WE DECLINE
If we cannot define an ROI target for your project, we will tell you and suggest a more appropriate engagement type.
COMMON QUESTIONS
Frequently Asked Questions
Ready to make design measurable?
Share your current design challenge. We'll scope a project or subscription that fits your stage and has a clear outcome attached to it.
